Key Terms Of Marketing

Key Terms Of Marketing (পেপারব্যাক)
0.3kg

by Dr. Mohammad Zahedul Alam, ড. মোহাম্মদ জাহেদুল আলম

Translator

Category: ব্র্যান্ডিং, মার্কেটিং ও সেলিং

SKU: RGTPC7TC

৳ 255 ~~৳ 300~~

You Save TK. 45 (15%)

In Stock

View Cart

Add to Booklist Share:

Our goal is to introduce readers to the dynamic and ever-evolving world of modern marketing through an innovative, practical, and enjoyable approach. This book has been thoughtfully redesigned to enhance learning and make the study of marketing easier and more engaging. We have incorporated key contemporary marketing terms sourced from the latest textbooks and reliable online resources.

Marketing is an integral part of our daily lives. From the moment we wake up to the time we go to bed, we are constantly exposed to marketing messages. Understanding marketing concepts and processes is no longer optional—it’s essential. Marketing is not only used by manufacturers, wholesalers, and retailers, but also by professionals such as lawyers, doctors, and accountants. Even politicians and tourism operators rely on effective marketing strategies to achieve their goals.

In today’s technology-driven world, producing goods and services is relatively easy—but selling them in a competitive marketplace is the real challenge. This book is especially designed for students of BBA and MBA programs who have chosen marketing as their major. Throughout these programs, students encounter a wide array of marketing courses such as Principles of Marketing, Marketing Management, Consumer Behavior, Marketing Research, Service Marketing, International Marketing, Supply Chain Management, Brand Management, Customer Relationship Management, and Advertising and Sales Management.

While these courses contain thousands of marketing terms, not all of them are equally important. This book focuses on the essential key terms that students must understand to build a strong foundation in marketing. After completing their academic programs, students may not have the time or resources to revisit every marketing textbook. That’s why this book serves as a concise and accessible reference, allowing them to quickly review and reinforce their knowledge of key concepts.

To ensure ease of use, the terms are organized alphabetically. Each term is explained in clear and simple language, often with multiple definitions sourced from various authors and references. Whether you're studying for exams, preparing for a career in marketing, or simply refreshing your knowledge, this book is designed to be your go-to guide.

This book has already been widely adopted at both undergraduate and graduate levels in Bangladesh, and we hope it continues to be a valuable resource for marketing students and professionals alike.

Title	Key Terms Of Marketing (পেপারব্যাক)
Author	Dr. Mohammad Zahedul Alam, ড. মোহাম্মদ জাহেদুল আলম
Publisher	আবীর পাবলিকেশন্স, Abir Publications
ISBN	9789849676911
Edition	2nd Edition, 2022
Number of Pages	160
Country	Bangladesh
Language	English,